PRINCETON, NJ — Dove admits it “missed the mark” representing black women in a soap ad that many are calling “racist.”
The problem centers around a 3-second GIF hawking Dove body wash that was posted Friday to the brand’s Facebook page. It was taken down Saturday… but not before a Facebook user saved images from the GIF and posted them online.
Thought that Dove ad was fake until the apology happened. People actually sat at a table and said "Yeah post that picture"? 😒 pic.twitter.com/DZyj2jMned
— xoNecole (@xonecole) October 8, 2017
The pictures alone appear to show a black woman pulling off her shirt and morphing into a white woman. As you can imagine, it quickly went viral.
Let's be clear, Dove knew exactly what they were doing with their racist ad. Soap companies used to do this racist theme all the time pic.twitter.com/EzvAiExNcP
— Tariq Nasheed 🇺🇸 (@tariqnasheed) October 8, 2017
— Megha Mohan (@meghamohan) October 8, 2017
The deleted GIF is now once again popping up on social media. It shows a looping image of a black woman removing a brown shirt to reveal a white woman. She then removes her beige shirt to reveal a third woman.
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#PressPlay : Earlier today there was outrage about the #DoveAd that was posted on their page. We first reported on it when #Dove issued an apology for being racially insensitive. By that time, the #Ad had been deleted and was hard to find, leaving many to speculate based on an image that was circulating. The roommates wanted more info and wanted to see the actual video which was not available earlier. The video has since resurfaced. After seeing the video, what are your thoughts roomies?
Dove released the following apology, “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.”
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
This actually isn’t the first time Dove’s “missed the mark.” Back in 2011, the company released an ad that many said depicts black women as “dirty.”
— Kefilwe Dire (@mankefi) October 8, 2017