In the past, CoverGirl has recruited all kinds of women to help sell their products. But their latest sensation is turning CoverGirl into a "CoverBoy!"
James Charles is a 17-year-old make-up artist YouTube sensation. Earlier this week, Katy Perry, who is a part of the CoverGirl squad, introduced fans to the fresh face.
And according to James' thousands of social media followers, he's considered the queen of contouring and can "beat" a face to beauty perfection, honey!
While CoverGirl is targeting a broader audience these days, they might be taking a beating from some of their customers. After making the announcement, CoverGirl received ugly tweets threatening to not buy their products:
I won't be the only one not buying, dumb heifer. We want women's makeup, not drag queen face paint!
— Picklepoola (@picklepaulie) October 11, 2016
Well, maybe James' thousands of fans will makeup for the companies potential loss.