This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

DALLAS — What do you think of when you hear the name Mark Cuban?  The Mavericks?  Shark Tank? You probably don’t think of women’s empowerment, but he has two big reasons to care about the issue.

“I have two daughters, 9 and 12,” Cuban said.  “The more girls we can inspire to go out there and try new things and do things that aren’t expected of them, the better.”

That’s why he was at the Women In Toys Empowerment Day event Monday, giving advice to entrepreneurs and other folks in the toy industry.

His daughters were also among his reasons for investing in Roominate, a toy business that caters to girls and young women when Alice Brooks and Bettina Chen brought it to Shark Tank. He said on the show that Brooks and Chen would have to let his daughters hang out at the company as a contingency to his investment.

And hey, empowering women of all ages is a great cause. And if the crowd at the Women In Toys’ event is any indication, women are making a big impact in the toy industry.

Keep up the good work, y’all!