DALLAS -- Mothers Against Drunk Driving has a powerful message for minors this prom and graduation season. MADD is launching Power Talk 21, a campaign for parents to talk about drinking and driving with their kids.
And the folks speaking out know firsthand what it's like to lose a kid to a drunk driver.
"The vehicle rolled several times and slammed into a tree on the passenger side of the car where Chris was sitting," said Steve Mason whose son died when a drunk driver crashed his car.
Thursday, MADD set up a graduation ceremony decked out with 101 caps. That's how many kids were killed in alcohol-related crashes in Texas last year. They hope it's a sobering wake-up call to help other parents keep their kids alive.
MADD is hitting the streets with ads and apps to remind parents to tell kids not to drink and drive and not to get in a car with someone who has been drinking.
“The pressure is enormous," Mason said. "Do you have the nerve, do you have the guts to save one of your friends lives by taking the keys away from them and not letting them drink and drive?"