DALLAS — J.C. Penney is living up to its name with its newest campaign. Yep, it’s selling items for — one penny!
Don’t jump in the car just yet. The “Get Your Penney’s Worth” sale kicks off Sunday.
Here’s how it works. You buy an Arizona-brand item at full price and the second Arizona item is yours for just one-cent. And get this, the campaign lasts through the end of the year… taking place on select days.
J.C. Penney hopes its new promotion will help it climb out of a deep hole. And it seems to already be working. JCP stock jumped in early trading to over $9 a share Friday.