ATLANTA, GA – Sprite`s relationship with hip-hop just got stronger. The soda company is set to launch their “Obey Your Verse” campaign.
It will place iconic rap lyrics from the past 25 years right on the can. The campaign will start with 16 different designs based on each artist`s lyrics.
The first set of artists includes Rakim, Nas, Drake and the Notorious B.I.G. No word on if Kanye plans to rant about his initial absence.
But relax, there will be several different editions released so there should be enough cans to go around for all of hip-hop`s greatest scribes. So keep your eyes peeled this summer to see if lyrics from one of your favorite artists get on the can.