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STOCKHOLM, SWEDEN — People are calling Lelo condoms the “future of safe sex,” but get this:  The company has hired Charlie Sheen as their spokesperson.

You really don’t hear people associate Charlie with condoms.

“I think people associate the word ‘condom’ with less pleasure. With less connection,” the actor says in a three minute promo.

We don’t know what’s more uncomfortable, the awkward  ad or the fact they chose Charlie as their pitch man. I mean, we all know he’s definitely no Trojan man considering the fact he announced he’s HIV positive due to his active sexual lifestyle.

We’re not sure if Lelo condoms is paying Charlie or if Charlie is donating his paycheck to their campaign.

Although, we have to hand it to him, at least he’s turning his situation into a positive message.

Check out the full commercial below: