ST. LOUIS, MO — It was cheers all around when Bud Light popped up with a new ad featuring Amy Schumer and Seth Rogan promoting equal pay. What better way to promote gender equality than over a cold one, right?
Well, maybe the marketing team had a bit of liquid courage when they pitched the idea because now some people are serving the beer company a cup of shade. That’s because of job reviews on websites like Glassdoor and In Her Sight, which gather info on how companies treat female employees. Check out what the ladies are saying about the work environment at Bud:
That might explain the hiccup from last year when they launched the questionable #upforwhatever campaign.
You know it’s bad when your target audience ends up targeting you!
Bud’s director of marketing, who happens to be female, told Jezebel that women make up 27.45 % percent of the company’s U.S. workforce, and their average salaries are 99.6 % of their male counterparts.
Critics are also pointing out their board of directors only has two women out of 14 members.
So here’s to hoping Bud is practicing what they preach.