Fort Worth man pays big money for billboard, just to bring smiles

FORT WORTH - The only thing more ridiculous than a new billboard in Fort Worth is the man pictured on it.

Okay, his dog, Big Juicy, is pretty ridiculous, too.

"If you're going to be in Texas, especially if you're from Fort Worth, you got to do it big," says Eric Love.

Alright, there`s something even more outrageous... the price Love paid for the billboard.

"At the end of the day, you can`t put a price on passion and love," says Love.

I know what you`re thinking, what is he selling? Love says nothing!

"That billboard, what does that serve a purpose? Yes. Everybody that drives by it, they just laugh."

He just really likes Fort Worth and his best bud, okay?!

While he`s just trying to give back to the community, it`s actually helping the city!

"I have heard from people from Taiwan, Japan, some folks from Russia, it`s crazy they will take a picture that we don`t even know about," says Love.

But, if you wanna give "Fort Worth Famous" something more than just a smile, the city shelter could use a little love.

Big Juicy agrees.