DALLAS -- During a recent visit to Dallas, head Monster at Monster Products, CEO Noel Lee, is all about hitting the right beat; which is why he's teaming up with a heavy hitter in Latin music.
"Yandel is our latest ambassador focused on the Latino market and he is a great fan of our products and we're blessed to have Yandel be with us,” says Lee.
Yandel, once a part of Winsin y Yandel is currently evolving into a strong solo artist as well as a voice for the Latino community.
"Thank you for the opportunity, thank you for the support. For me, this is a movement, a very interesting movement and I like it because it has to do with music,” says Yandel.
Lee says, "Dance is part of the Latino culture as well as the music, the percussion, the brass. So I designed the products to reproduce those things like a lot of dynamics and impact."
With more than 56 million Hispanics in the United States and more than a trillion in buying power, teaming up with Yandel was a no brainer.
"You know nobody is really focused on the Latino community and that’s a shame because you know, every person, man, woman, and child loves music in the Latino community,” said Lee.
With a vision of being a company that represents diversity, it certainly sounds like Lee is headed in the right direction.