Way back in the year 1999, movie-goers were introduced to the legend of the Blair Witch.
Audiences were captivated with the idea of three film students shooting a "documentary" about the witch.
At the time people, were convinced what they were seeing was real and actual found footage.
Because of this, Artisan Entertainment’s promotional campaign focused heavily on making "The Blair Witch Project" seem like a real documentary.
The marketing hit a nerve and people flocked to the theaters. The movie grossed almost $250 million worldwide, more than making up for it’s $60,000 production budget.
For those of you that still think the Blair Witch is real--well, it’s not. "The Blair Witch Project" is a fictional found footage film from directors Daniel Myrick and Eduardo Sanchez.
However, the actors were actually left in the woods for eight days while in character. No lines were scripted and almost all the planned events in the film were unknown to the actors at the time.
The success of the original has spawned several sequels and a franchise that will surely keep the Blair Witch legend alive for decades.