DALLAS -- Football is officially back but so are the concerns about concussions along with it. Look no further than Cowboys superstar Dez Bryant, who`s being held out of Thursday`s preseason game due to a concussion he sustained Monday.
But one Seattle-based sports company is looking to make concussions less synonymous with football via a rugby-inspired tackling system.
"The results are unbelievable,” according to Ron Lloyd who’s the President of ATAVUS, a company that provides step-by-step training for tackling. “The proof is there and we're seeing it not only at the high-performance levels we're also seeing it at the youth levels, the high school levels as well."
One of those high schools is Rockwall; the program has partnered with ATAVUS to make sure players are tackling in a more efficient and safer way.
"They've adopted the rugby style tackle,” explains Rex Norris who serves as the Head of Football with the company. “At ATAVUS we believe that all high school football coaches, youth coaches and coaches at every level should be rugby tackle trained."
The crew from ATAVUS was on-hand for Rockwall's first game of the season against Highland Park Thursday night to witness the athletes' improvement for themselves.
The goal is to show parents and fans that tackle football can be a safer sport than what has recently been shown via studies and even Hollywood.
"There's a lot of negative press right now about football,” says Norris. “We just want everybody to know that football's a special game, it does a lot of great things for our kids and our communities. At ATAVUS we're trying to be a part of that solution to preserve the game and to keep it as strong as it's ever been. That means by coaching coaches and helping teach safer and better tackling."