GRANBURY, TX -- One of North Texas' most popular craft breweries is being bought out. Revolver Brewing - the maker of the popular beer Blood And Honey - has been acquired by another brewery called Tenth And Blake Beer Company.
Which is fine. Things happen. And sometimes someone makes you an offer you can't refuse.
"The craft brewing industry is really unique from a lot of other industries because it's kind of like Star Wars. It's us versus the empire," explains Zach Petty, the brewmaster at Four Corners Brewing - a craft beer company based in Dallas. "You know, it's all the little guys versus the big guys more than anything."
At least Revolver is going from one craft beer company to another, right?? Wrong. If you look into it a little deeper, it becomes clear: Tenth And Blake is the craft and import division of MillerCoors. You know, the company that makes Miller Lite, MGD, Coors, Coors Light, Blue Moon, and more.
Probably - a move that's not popular with everyone. But it's all part of the business.
"It's one of those things that's very controversial. It can change someone's opinion of it overnight," said Petty. "But beer is one of those things that varies person to person so much."
Here's the full statement from MillerCoors:
Tenth and Blake Beer Company, the craft and import division of MillerCoors, announced today an agreement to acquire a majority interest in Granbury, Texas-based Revolver Brewing. Revolver Brewing is highly regarded in the Texas craft beer community for its flagship brand Blood & Honey, a uniquely approachable craft beer that has quickly become one of the leading craft brands in the Dallas-Fort Worth Market.
“We are excited to be joining the Tenth and Blake family, which shares our commitment to brewing great craft beer,” said Rhett Keisler, Revolver Brewing co-founder and president. “This partnership will allow us to maintain our brewery and operations in Granbury, while providing us with the additional resources to invest in and accelerate the growth of the Revolver brand in Texas.”
Founded in 2012 by father and son Ron and Rhett Keisler, along with seasoned master brewer and cicerone Grant Wood, Revolver Brewing has made incredible waves in the Texas craft beer community in a mere four years. Revolver Brewing calls Granbury home and is currently distributed in Dallas, Fort Worth, Waco, Austin and surrounding areas.
Revolver Brewing will operate as a separate business unit of Tenth and Blake. Revolver’s management and employees will continue to create, brew, package, market and sell Revolver’s portfolio of brands.
“We have tremendous respect for the quality and innovation that Revolver Brewing has brought to the Texas craft community and are thrilled to have such a terrific team and portfolio join Tenth and Blake,” said Scott Whitley, president and CEO of Tenth and Blake. “Our main priority will be to work with the Revolver team to support its continued success and make sure its beer is enjoyed by even more consumers in Texas.”
Revolver Brewing joins other leading crafts in the Tenth and Blake portfolio, including Blue Moon Brewing Company, Jacob Leinenkugel Brewing Company, Crispin Cider Company, Saint Archer Brewing Company, and, following expected closes in the third quarter, Terrapin Beer Company and Hop Valley Brewing Company. For more information on Revolver Brewing and its portfolio of brands, visit RevolverBrewing.com.
The transaction is expected to be completed in the third quarter of 2016. The terms of the transaction were not disclosed.
So Revolver isn't going anywhere. They'll still make Blood And Honey in their Granbury brewery while being owned by one of the biggest beer companies in the world.
Whether they should still be considered a craft beer company? We'll discuss that over a beer sometime.