Another One … Instagram Steals This App’s Social Concept (Again)

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MENLO PARK, CA -- If you're wondering why your Instagram has a new look, it's because they've added another feature. This one lets you share multiple posts that'll disappear after 24 hours.

Sounds familiar?

Well, that's because they've taken a page out of Snapchat's book -- or should we say, 'story.'

The new tool is a lot like Snapchat's entire concept, but with a few minor tweaks.

This isn't the first time IG has ripped off, or rather, been inspired by another app. When people were "doing it for the Vine," months later the gram made a short video feature their "thing," too!

Now, we're just wondering if most of Snap's users will go ghost like they did with Vine.