DALLAS -- They are the women girls love to hate. You know, the pretty ones in the magazines -- perfectly posed without a flaw in sight?
What if we told you the days of airbrushing and retouching might be a thing of the past?
That’s right! A new trend featuring body positivity is taking over. After American Eagle's Aerie brand released the #aeriereal campaign, business has been booming with sales up 30%, so far in 2016.
The ads feature un-airbrushed, real models -- no Photoshop or retouching. Everything is out there for the world to see and women, apparently, love it!
The message is simple -- real women rule!