NORTH TEXAS -- We all know how annoying people can be in the movie theater, especially when you throw smartphones into the mix. But at least one major theater chain may be about to let smartphone users feel right at home.
AMC's new CEO Adam Aron says he wants to attract a younger, more smartphone savvy crowd to his theaters, and we don’t mean talking but the lesser evil -- texting.
In an interview with Variety, Aron says "When you tell a 22-year-old to ‘turn off the phone, don't ruin the movie,' they hear, 'Please cut off your left arm above the elbow.'"
Though that may sound extreme, things have gotten violent in the past between movie goers and texters.
Two years ago in Florida, an argument over texting ended in a fatal shooting, triggered because a father was texting his daughter during the previews.
Alamo Drafthouse, with 2 locations in DFW, is known for its strict policy against texting and some customers find that out the hard way when they get thrown out mid-movie.
"There's so many times in your day that you can be on your phone,” says James Wallace, Programmer for Alamo Drafthouse’s North Texas division. “If you choose to come see a movie, just put it down for those two hours and if it is an emergency step out into the hallway."
Yeah, Alamo doesn't play. Check out this voicemail from a woman who got busted texting in one of their theaters.
Don't be surprised if the "silence is golden" rule is broken by the sounds of someone tapping away on their phone sometime soon. Texting-friendly seats could be coming to a theater near you.