We have a burrito beef in the works. Chipotle may soon open a burger joint called — Better Burger.
Yep, forget a Good Burger. It’s all about the Better Burger.
Turns out, Chipotle filed a trademark request for that name earlier this month.
So what makes this burger… uhh… better?
“The very best sustainably raised ingredients, prepared and cooked using classical methods in front of the customer, and served in an interactive format,” a recent public filing from the company says.
Hmm… think this is a good idea right now?
Chipotle’s normally long lines have dwindled tremendously following its E. coli outbreak? Its stock is down nearly 30% over the past year.
Maybe Better Burger will help make things… better.