MINNEAPOLIS, MN -- A major cereal brand is looking to cause a buzz with a new ad campaign. Honey Nut Cheerios has removed its trademark honey bee mascot named "Buzz" from all packaging and ads.
It's part of General Mills' “Bring Back the Bees” initiative, which is asking people to help plant 35 million wildflowers in hopes of sparking the declining bee population. According to the U.S. Department of Agriculture, honey bee colonies face threats to survival worldwide because of new parasites and pesticides.
It's the first time in history Honey Nut Cheerios has removed Buzz from the box.
But if General Mills is trying to reach millennials, this may be the wrong way to do it. Forty percent of millennials surveyed say they skip eating cereal because they don't want to wash dishes afterwards.
But even if you don't eat cereal, General Mills says this is a serious issue because of how many other foods are made possible by pollination, so get out there and plant some wildflowers.
Saving honey bees would be pretty sweet.