The Super Bowl may be the most-watched event in America, but the ads have their biggest moment after the game — that’s today!
YouTube says Super Bowl ads peak Monday when everyone watches them online, laughing and crying all over again while commenting about them on social media.
And If you missed an ad when you got up to refill your queso, you can still join in on Monday’s water cooler conversation.
For the first time in history, more people (60%) watched Super Bowl ads on YouTube using smartphones and tablets rather than PCs, Google said.
The most-watched ad on YouTube so far: Hyundai’s The Chase, in which two hikers, chased by bears, start their Hyundai Elantra using a smartwatch and just barely escape. The bears were impressed) and the ad has been viewed more than 18 million times on YouTube so far.
These are the top 10 most-viewed Super Bowl ads on YouTube, according to Google:
1. Hyundai – The Chase
2. Pokémon – #Pokemon20
3. Mini – #DefyLabels
4. Hyundai – First Date
5. Mountain Dew – Mtn Dew Kickstart (Puppymonkeybaby)
6. Axe – Find Your Magic
7. Hyundai – Ryanville
8. Doritos – Ultrasound
9. Snickers – Marilyn
10. Doritos – Doritos Dogs
But the ad with the most social buzz aired before and after — but not during — the Super Bowl. Esurance’s commercial, which advertised a $1 million sweepstakes, was tweeted about just under 1 million times on Sunday, according to Amobee Brand Intelligence. I think we all know what the appeal was with that one. Congratulations to the winner of that one.
Doritos was in a distant second in terms of social media mentions, with just over a quarter million.