SÃO PAULO, BRAZIL - By now, you'd think most people would know: what you post on social media can go viral. That fact is still lost on those who post racist rants. A non-profit group is making sure they get the message.
The group took it back to basics by using a good old fashioned billboard. Okay, it might not be the best way to reach people who are social media inclined, but we have a feeling it would catch anyone's eye.
The Criola Group, which works to defend the rights of black women in Brazil, is taking racist comments from Facebook and Twitter accounts and blowing them up on billboards.
This was all triggered by some nasty comments about Maria Julia Coutinho, the first Black weather forecaster on Brazilian prime-time TV. But although the comments are posted for the world to see the names and faces are blurred out.
Criola says they are trying to educate, not expose people who resort to racist remarks. Add this to the list of things to think about the next time you're about to hit send.