DALLAS -- Hey, it's everyone's favorite holiday! No, not Turkey Day or Black Friday. How about Black Out Wednesday?
"I've actually never heard that," Katie Corzo, hanging at Yucatan in Dallas, said.
"First time I've heard this terminology," bartender Mark Kack said.
Yep, there's a new holiday and it involves getting blasted or black out drunk.
Well, let's be honest, this tradition has been around forever -- which Alan Miller, General Manager of Yucatan, can attest to.
"The day before Thanksgiving is a high-frequency drinking night. We will do it responsibly, but we will sell quite a bit of alcohol," Miller explained.
But now it's got a catchy name plastered on it.
"This is the first year I've had someone bring it to my attention. It makes sense. College kids are home. A lot of folks head out to start the holiday celebrations," said Sgt. Lonny Haschel, Public Information Officer of Texas Highway Patrol.
Which isn't necessarily a good mix with traffic.
"Wednesday before Thanksgiving, mostly what we see is a lot of traffic and it's really important that people aren't impaired during that time frame., cause everybody is trying to get someplace for Thanksgiving," Sgt. Haschel said.
And you want to get to that someplace safe. So, cops are urging if you drink, you keep your hands off the steering wheel.
"There are so many different ways that you can avoid having to deal with that. Ride sharing apps. It costs 4, 5, 6 bucks. DWI arrest in Texas can cost you nearly $17,000."
Hey, that could buy a lot of shots.
But before you celebrate Black Out Wednesday, remember this holiday weekend -- it's No Refusal, meaning you could be ordered to take a breathalyzer.
So, If you're dying to get drunk, just make sure you don't die doing it.