Logo a No-No? Google Unveils New Logo

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New Google Logo

New Google Logo

Don’t you hate when you get a new haircut and everyone seems to have a darn opinion? Well, we’re sure that’s how Google feels right now. It kicked off a new month with a brand new logo.

And unfortunately, you can’t please everyone!

It’s not that bad, sheesh.

Google says its new logo is bigger in order to look better smaller.

It’s keeping the same color scheme, but brightening it, and switching to an entirely new typeface — sans-serif.  This is the same typeface that Google’s new parent company Alphabet is using for its logo.

The makeover has a practical motivation. This kind of lettering is easier to read when shrunk down as Google products increasingly are on mobile devices and wearables.

The new branding replaces the last Google logo, which the company has used since September 2013.

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