Ride with me: Hip Hop Rodeo brings the beat to Bull Riding

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Damon Leffall has merged his two passions to creat the Hip Hop Rodeo. The event combines all the traditional elements of rodeo with a live DJ, hip-hop performers.

“Hip Hop just intensifies the intensity and the fun,” he says.

Unique for predominantly white Rodeo, the vast majority of spectators and cowboys are black.

“Typically bull riding it will be just me and one other guy who are African-American,” says cowboy Craig Jackson. “Here it’s just the opposite. It’s like coming back riding at home and riding in front of your people.”