Black History Visionaries

Krispy Kreme Apologizes for ‘KKK’ Doughnut Club

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HULL, UK -- Some marketing campaigns are better than others. But you know what they say, negative press is better than no press at all, right? Maybe that was the inspiration behind Krispy Kreme's latest promotion in the U.K. which called for a “KKK Wednesday”.

kkk

Didn't take long for them to figure out that it wasn't a good idea.

Needless to say, it had people bubbling hot. The doughnut maker quickly issued an apology and explained the three Ks were supposed to stand for the Krispy Kreme Klub, not, well you know.

But Krispy Kreme is far from being the only company to have a hole in their heads when it comes to marketing.

In fact, maybe the U.K. just brings out bad brainstorming. When the Cowboys headed across the pond they came up with this memorable media campaign #CowboysUK. Guess nobody actually looked at what that spells. That sucked big time.

The division rival Eagles fumbled when they decided to put racial slur enthusiast Riley Cooper on the team calendar to celebrate, you guessed it, Black History Month.

Hey, no one's ever accused jocks of being the smartest guys in the room but even marketing pros drop the ball sometimes. Remember McDonald's #McDstories campaign? It turned into a disaster when people used the hashtag to expose some of their McDonald’s lowlights which included exposing some of the ingredients in their meals.

It doesn’t look like bad marketing campaigns are going away anytime soon. So, it shouldn’t be long before the next one goes viral.

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