And They’re Off: College GameDay Takes Over Sundance Square

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FORT WORTH — Okay folks, it’s time to get your game faces on. ESPN and its College GameDay steed just rode into Cowtown’s Sundance Square. The crew is setting up shop to kick-off its collegiate coverage, right in the heart of Fort Worth.

“On Saturday, we’re expecting thousands,” Sundance Square Director of Marketing Tracy Gilmour said. “Oklahoma State will be here in force, Florida State will be in force; UNT is coming out, we know SMU is coming out and a lot of other colleges from around Texas are going to be here.”

Hey, this isn’t ESPN’s first rodeo. Who could forget the frigid snow bowl that was Super Bowl 45? At least mother nature extended a warmer welcome to the sports channel when it was in town for the Final Four back in April.

This time around, it’ll be hot, but given our weather patterns, it appears ESPN is prepared to run this route.

“It’s a great opportunity for Fort Worth to show off what Fort Worth is all about,” Gilmour explained.

“It’s a great, happening, hoppin’ town. It’s also great for Sundance Square – it puts us on a national stage.”

You know it’s college football season when the scores of energetic fans fill an area. The Aggies’ midnight yell took over downtown Columbia late Wednesday night, on the eve of their big match-up against South Carolina.

Well, Fort Worth, brace yourself – that’s what you can expect Labor Day weekend: keyed-up college kids who are ready for some football.