NewsFix Launches in DFW

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Now North Texas Experiences News in a New Way
An exciting overhaul of the TV News playbook has premiered in Dallas/Ft. Worth. NewsFix successfully debuted today at 5pm on CW33 (KDAF-TV), the Tribune Broadcasting station in North Texas. NewsFix airs nightly as a thirty-minute program at 5:00pm and another full-hour at 9 p.m. Monday through Friday. NewsFix airs as a full hour at 5pm and 9pm on both Saturdays and Sundays.
NewsFix makes its unique mark as Dallas/Ft. Worth’s first “anchorless” newscast, de-emphasizing the traditional use of anchors and reporters and instead uses footage and sound design from those directly involved in the story. “NewsFix is a total reinvention of local news,” says Vice-President and General Manager Roger Bare. “It is serious news delivered in a way that challenges viewers to think.”
NewsFix is about news, trends and attitudes. It is written and delivered in a different voice that challenges what viewers normally expect and brings a level of unpredictability rarely seen in local TV news. Greg Onofrio, a radio personality from both Dallas/Ft. Worth and Houston, provides continuity as the program’s narrator and appears on-screen to provide a commentary segment at the end of the newscast. News Director Steve Simon says, “NewsFix is a clear alternative, offering a different choice for people who like to get their news in a new way.”
The NewsFix format was developed and launched three years ago by Tribune on its station in Houston, Texas, CW39 (KIAH-TV). The alternative approach there has proven to be successful and consistently delivers viewers younger than any the other newscast in the Houston market. NewsFix in North Texas will bring this same opportunity to viewers in Dallas/Ft. Worth. Simon notes, “When I first heard about the format more than three years ago, I knew there was tremendous potential to take NewsFix to other cities.” Roger Bare adds, “Launching NewsFix here also provides the perfect companion to ‘Eye Opener,’ CW33’s morning show. The two newscasts are ideally suited to each other.”
As NewsFix breaks barriers with its innovative local news presentation, the program’s diversity of content creates a journalistic forum unlike traditional broadcasts. Features will include “Crime Bureau,” “Day in Pictures,” “Street Stories,” “Pothole of the Day,” and “Day in Music” hosted by Lisa Taylor of 99.5 The Wolf. NewsFix is also geared to be an aggressive and complete cross-platform TV news solution in an oversaturated information-based world. In addition to the daily broadcasts, NewsFix also offers content online at cw33.com, on its Facebook page at facebook.com/newsfixdfw, on Twitter at @newsfixdfw, and in the coming weeks on smartphone apps.
About CW33, KDAF-TV:
TRIBUNE is one of the country’s leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company’s broadcasting group owns or operates 42 television stations, WGN America on national cable, the national multicast networks Antenna TV and THIS TV, Tribune Studios and Chicago’s WGN-AM. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. Popular news and information websites complement Tribune’s broadcast and print properties and extend the company’s nationwide audience.