Twitter isn’t really buying Dove’s new ‘Real Beauty Bottles’ campaign

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

PRINCETON, NJ -- If companies ever wonder whether their next big marketing campaign will be a hit or miss, they should just consult social media.

Dove is no different. The brand has just launched their new 'Real Beauty Bottles,' where they've matched your body type with a kind of body wash.

In social media fashion, people have come clean about it-- turning it into a hilarious soap opera!

In all seriousness, how exactly does a shapely bottle of soap get you fresh?

In a statement, Dove talks more about the branding versus the wash. They claim "one in two women feels social media puts pressure on them to look a certain way" so their six exclusive bottle designs represent this diversity.

Some might see where Dove is going with this, but others apparently think they've dropped the soap.