PRINCETON, NJ -- If companies ever wonder whether their next big marketing campaign will be a hit or miss, they should just consult social media.
Dove is no different. The brand has just launched their new 'Real Beauty Bottles,' where they've matched your body type with a kind of body wash.
In social media fashion, people have come clean about it-- turning it into a hilarious soap opera!
In all seriousness, how exactly does a shapely bottle of soap get you fresh?
In a statement, Dove talks more about the branding versus the wash. They claim "one in two women feels social media puts pressure on them to look a certain way" so their six exclusive bottle designs represent this diversity.
Some might see where Dove is going with this, but others apparently think they've dropped the soap.