NEW YORK, NY - Outside of showing support for breast cancer research or honoring the men and women of our military, the NFL doesn`t give teams and players much room to support causes that may be of importance to them.
That was made perfectly clear earlier this season when the NFL told the Cowboys they couldn't wear helmet stickers honoring the officers who were killed during the July 7 ambush in Dallas.
But this week the NFL is changing its stance with a campaign called My Cause, My Cleats. It will allow players to wear custom cleats dedicated to a charitable cause of their choice.
The Cowboys will be one of the first teams to showcase their special kicks when they take on the Vikings Thursday night.
Byron Jones is supporting teammate Brandon Carr`s children’s reading initiative while testicular cancer survivor Gavin Escobar is sporting cleats that read “I survived, feeling nuts”.
The NFL’s top dog at running back is set to continue his league-leading pace in a pair of cleats dedicated to helping animals. Not a surprise, since Zeke has been partnering with the SPCA of Texas since joining the NFL.
So this week be on the lookout for these colorful cleats supporting wonderful causes.