Latin Superstar Yandel Becomes Brand Ambassador for Monster Products!

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

DALLAS -- During a recent visit to Dallas, head Monster at Monster Products, CEO Noel Lee, is all about hitting the right beat; which is why he's teaming up with a heavy hitter in Latin music.

"Yandel is our latest ambassador focused on the Latino market and he is a great fan of our products and we're blessed to have Yandel be with us,” says Lee.

Yandel, once a part of Winsin y Yandel is currently evolving into a strong solo artist as well as a voice for the Latino community.

"Thank you for the opportunity, thank you for the support. For me, this is a movement, a very interesting movement and I like it because it has to do with music,” says Yandel.

Lee says, "Dance is part of the Latino culture as well as the music, the percussion, the brass. So I designed the products to reproduce those things like a lot of dynamics and impact."

With more than 56 million Hispanics in the United States and more than a trillion in buying power, teaming up with Yandel was a no brainer.

"You know nobody is really focused on the Latino community and that’s a shame because you know, every person, man, woman, and child loves music in the Latino community,” said Lee.

With a vision of being a company that represents diversity, it certainly sounds like Lee is headed in the right direction.