Walmart Pulls ‘Suicide Scar’ Make-Up After Mental Health Outcry

How far is too far when it comes to Halloween costumes? We’re used to seeing victims of tragic accidents, violent events in history, paranormal attacks, and even poor judgment; the blood and gore get more realistic with every passing year. But Walmart may have gone too far this time, at least according to those who think suicide scar and wound accessories are crossing the line.

The fake scars were part of Walmart’s massive Halloween make-up collection of latex applications intended to look like everything from vampire bat attacks (that old trick of putting two red dots on your neck went out with the 20th century) to the modern day zombie apocalypse. But those events are nothing compared to what’s scaring some mental health advocates. Walmart.com’s ‘Razor Blade Suicide Scar Wound Latex Costume Make Up’ portrayed someone holding up a razor blade to fresh cuts on a forearm.

You know, the kind of injuries people in deep depression or despair sometimes create on the worst days of their loved ones’ lives.

Credit: Walmart.com

Scarymommy.com posted ‘Hey Walmart, Suicide Is Not a Costume,’ telling the retail giant suicide is neither a joke or a costume:

“Apparently Wal-Mart thinks suicide’s a joke. This year, their Halloween store is selling a latex prosthetic of slit wrists called ‘Razor Blade Suicide Scar Wound Latex Costume Make Up.’ The photo featured in the ad shows the deep wounds, two in number. But there’s more: The product listing not only shows the prosthetic, it depicts a suicide attempt. Poised at the end of one of the slashes is a hand holding a razor blade — not included in costume. Its occasion is listed as ‘Party.'”

A petition on Change.org called for Walmart to drop the item from its inventory and, apparently, Walmart listened. ‘Razor Blade Suicide Scar Wound Latex Costume Make Up’ was removed completely from the website, with Walmart issuing this statement:

“This costume is appalling and it was unacceptable for a third-party seller to list it on our marketplace. It clearly violated our prohibited items policy and we removed it when it was brought to our attention.”

However, other vendors have kept the product, saying there’s nothing wrong with it — it’s just that Walmart did a poor job of describing it.

Oh. THAT was the problem.

Totally Costumes produces the product, according to The Mighty, and issued this statement to the site:

“Upon inspection we see that Walmart has listed the item incorrectly, making it highly offensive; but rest assured, the product is not listed this way on our direct site, or any other channel we use. We have put in a ticket with the Walmart Catalog team to have the item name and description of the listing modified right away. We are not sure why Walmart has it titled the way they do.”

Totally Costumes must feel confident, because they still have a ‘Slash Wound Prosthetic Appliance,’ currently with the description, “Give your costume a look so realistic that it seems scary real.”

The Mighty earlier reported the product was listed as ‘Slashed Wrists Prosthetic Appliance’ with the description, “Give your costume a look so realistic that it seems suicidal.”

At least they are practicing what they preach, cleaning up the “highly offensive” and sticking to happier things, like “memorable special effects to your undead corpse, zombie or scary Halloween costume.”