DALLAS - Ahh, a virgin breaking new ground. That`s what took place Monday as Virgin Hotels celebrated staking their flag in Texas for the first time.
Company founder Sir Richard Branson made an appearance in true Texas fashion riding on horseback.
The new 14-story hotel will be built in Dallas' Design District and Branson says you can expect the flair the Virgin brand is known for to be front and center.
"It'll be the same kind of fun experience and different experience that Virgin America is to the other American airlines flying...It's fun hip place to go but it's also luxurious, it's comfortable, the best staff working in any hotel in the world."
The construction is estimated to cost $80 million.
Mayor Mike Rawlings is excited to add another attraction to the city's growing design district.
"To have a hotel like this go up in the Design District says this is the new place. This is the place you've gotta be, this is the place where there's going to be retail and restaurants. Dallas is popping up all over the place, this is the next hot area."
Construction on the hotel is set to begin in the fall of 2017 and is scheduled to be open to the public in 2018.