Meet CoverGirl’s First EVER ‘CoverBoy’

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In the past, CoverGirl has recruited all kinds of women to help sell their products. But their latest sensation is turning CoverGirl into a "CoverBoy!"

James Charles is a 17-year-old make-up artist YouTube sensation. Earlier this week, Katy Perry, who is a part of the CoverGirl squad, introduced fans to the fresh face.

And according to James' thousands of social media followers, he's considered the queen of contouring and can "beat" a face to beauty perfection, honey!

While CoverGirl is targeting a broader audience these days, they might be taking a beating from some of their customers. After making the announcement, CoverGirl received ugly tweets threatening to not buy their products:

Well, maybe James' thousands of fans will makeup for the companies potential loss.