Study Reveals Superficial ‘DUFF Theory’ Just Might Be True

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LONDON -- In a world of pretty and petty, there lives the ugly friend! And just in case you're one of those, scientists have figured out the secret to appearing more attractive to others. It's pretty simple: just try replacing your cute friends with ugly ones.

Sounds pretty shallow, but researchers at the University of London say it's all about the company you keep. After 40 participants were asked to rate a group of unattractive faces in pictures --- the results revealed that ugly truth. The study claims when they were shown the same pics again, this time with photos of less attractive folks, the ratings went up!

Hey! Don't worry, there's a lesson to be learned from the superficial study.

Everybody is someone's DUFF = designated ugly fat friend.

Even Kylie Jenner knows that much....