DALLAS -- Singer and songwriter Eric Church may be a country music star but he's looking to get ticket scalpers singing the blues. Church is doing it by revamping the sales process where scalpers usually are first to hog most of the tickets.
In an effort to get ahead of the game the singer has secured a larger amount of tickets than usual so that he can make them available to members of his fan club, dubbed the Church Choir.
Church and his team have also developed a new pre-sale system that allows them to remove scalpers from the sale process altogether. The singer has also commissioned new technology for his Holdin’ My Own Tour that automatically flags orders made by scalpers, meaning that those tickets won't be honored at the gate.
In fact, Church is warning his fans to not buy any tickets off the secondary market their tickets could be invalid at the gate. He says it's all an effort to make sure his true fans are able to get buy tickets at face value.
Tickets for the Holdin’ My Own Tour go on sale Friday, September 23 for Church's show at American Airlines Center on February 3. Have to say, it's good to see scalpers finally get taken to "church".