Real Women Rule! Aerie Ditches Photoshop & Sales Soar

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DALLAS -- They are the women girls love to hate. You know, the pretty ones in the magazines -- perfectly posed without a flaw in sight?

What if we told you the days of airbrushing and retouching might be a thing of the past?

That’s right! A new trend featuring body positivity is taking over.  After American Eagle's Aerie brand released the #aeriereal campaign, business has been booming with sales up 30%, so far in 2016.

The ads feature un-airbrushed, real models -- no Photoshop or retouching. Everything is out there for the world to see and women, apparently, love it!

Hollywood actresses like Zendaya, Kerry Washington and Olivia Munn are also on board with the no Photoshop trend.

The message is simple -- real women rule!