SOUTH DALLAS -- One South Dallas business is getting the Prince treatment, though not by choice. Blackjack Pizza is now the store formerly known as Blackjack.
Yeah, y’all. It’s literally going by FORMERLY Blackjack Pizza.
Dorothy Jones and her son Terry have been slinging pizzas in South Dallas for 26 years.
"There wasn’t a pizza place in this area, and I just said, 'Hey, we need a pizza place in South Dallas,’” Terry Jones explained. “So I started this place up.”
The Jones family pizzeria has survived in an area where most restaurants don’t, but now their business is being threatened by Denver’s Blackjack Pizza, a company whose nearest shop is 686 miles away.
It’s all because the Colorado company trademarked the name, and now (with 45 locations across four states), they’re thinking about expanding their brand.
The Jones family has no desire to let sauce fly on this one. They decided to change their name, though there’s plenty of concern that goes with that.
"I believe if we change our name that they’ll believe that we’re not here because a lot of businesses don't last as long as we have,” Dorothy Jones said. “They'll maybe go somewhere else.”
Supporters say there won’t be a slice in sales.
"Let me first say that you are not going to lose customers,” Dallas Councilwoman and longtime Blackjack customer Tiffinni A. Young told Jones. "God is going to take you even higher.”
Now the pizzeria is trying to cash in on a bad situation, holding a renaming contest.
The winner gets a free large pizza -- however they want it -- and a sweet tea every month from August 2016 until July 2017… one whole year!
The sign up sheets are at Blackjack locations, and they need to be filled out and mailed to:
2536 Martin Luther King Jr. Blvd.
Dallas, TX 75215
The contest ends at noon on May 23rd.
Think you could replace the name Blackjack? Test your luck! But nothing too cheesy.