GAP is saying sorry about an ad campaign meant to empower young girls -- but instead got the social media world criticizing the company for racism.
GapKid's Ellen DeGeneres kids clothing line released its newest campaign Friday with one picture featuring four members of an all-kids circus troop.
In the photo, a white troop member is leaning on her black troop member's head. The caption under the image says, "Meet the kids who are proving that girls can do anything."
The post immediately incited a backlash on Twitter:
GapKids was quick to issue an apology, and replaced the photo on its website with a different picture of the same four girls.
“As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” said Gap spokeswoman Debbie Felix in a statement to Fortune.
Meanwhile, an actress said on twitter the two girls are related.