FRISCO -- They say there's a first for everything! But have you ever seen a food truck with lipstick on the menu? Well, Lip Pop, Pop Star Food Truck just may be the beauty secret you've been craving.
The cosmetic crew over at Clinique and Dillard's teamed up to bring something new to the neighborhood.They're taking their newly launched Pop Artistry lipstick collection on a retail road trip, touring North Texas. Believe us when we say, it's not your mom and pop kind of pop up shop!
"We know that Dallas loves lipstick, and Clinique loves Dallas," explained Clinique's Hallie Krauser.
Once a customer picks out their pop of lip-color, from a selection of bubblegum pop to birthday cake-inspired sprinkle pop, the truck will transform you into a pop star in the making. They've even partnered with singer Zara Larson on an interactive video campaign for the line.
"It's a 'shoppable' interactive music video so we wanted to bring that pop star moment to life," explained Krauser.
No need to be tight-lipped about the lipstick truck; this kind of lip service is a definitely first!