Yeah, if the name doesn't ring a bell, it's probably because the music mogul has been trying to make it a thing since he launched it back in 2014. Since then, the company has been struggling to attract subscribers.
Kanye West sorta-kinda made it a hit when he threw one of his Twitter-tantrums asking his fans to subscribe to the exclusive service in order to listen to his latest album.
But thanks to piracy issues, Kanye's album launch ended up costing him a reported $10 million in lost sales.
Although, Sway might not have answers-- Samsung might!
The company is looking to buy Tidal-- which is reportedly worth about $100 million. Sources say they've even ponied up $28 million to sponsor Rihanna's latest album tour. She's one of the co- owner's of Tidal-- along with Madonna, Nicki Minaj, and Alicia Keys.
But it's no secret that Jay Z has been dealing with his mix of ups and downs including a reported lawsuit over copyright infringement and underpayment of royalties from independent artists.
So, if the Samsung rumors are true -- we can count Tidal off the list of Jay Z's 99 Problems.