J.C. Penney Lives Up to Its Name with 1-Penny Sale

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An employee, right, hands a bagged purchase to a customer at a JC Penney Co. store inside the Queens Center Mall in the Queens borough of New York, U.S., on Thursday, Feb. 25, 2016. JC Penney Co. is scheduled to release earnings figures on February 26. Photographer: Michael Nagle/Bloomberg via Getty Images

Happy JC Penney customers ;-)

DALLAS — J.C. Penney is living up to its name with its newest campaign. Yep, it’s selling items for — one penny!

Don’t jump in the car just yet. The “Get Your Penney’s Worth” sale kicks off Sunday.

Here’s how it works. You buy an Arizona-brand item at full price and the second Arizona item is yours for just one-cent. And get this, the campaign lasts through the end of the year… taking place on select days.

Sweet!

J.C. Penney hopes its new promotion will help it climb out of a deep hole. And it seems to already be working. JCP stock jumped in early trading to over $9 a share Friday.