PATAGONIA, CHILE - Douglas Tompkins, founder of the multi-billion dollar outdoor retailer North Face, died in a kayaking accident Tuesday in southern Chile.
An avid outdoorsman and conservationist, Tompkins was doing what he loved.
And ironically he isn't the first entrepreneur to go out doing what they're famous for.
Jimi Heselden, multi-millionaire owner of the Segway company, fell to his death. He was riding one of his two-wheeled off-road Segways when he accidentally drove it over a cliff.
Marathon runner Jim Fixx, who helped jump-start America`s fitness craze, preached that exercise can lead to a long healthy life. Unfortunately Fixx never got to find out, dying of a heart attack at the age of 52 while performing his daily run.
Scott Dinsmore, founder of Live Your Legend, died fulfilling a life-long dream: climbing Mount Kilimanjaro. The 33-year-old was crushed by boulders while making the climb.
Man, it's always sad when a loved one dies before their time, but maybe it's a little bit easier knowing they were doing what they loved.