Head Count: North Texas Included in Historic Brain Study

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DALLAS -- Its football season and concussions come with the turf. And it seems like everybody is talking about the danger of traumatic brain injuries. If you don't believe us just check out the box office.

The controversial movie "Concussion," starring Will Smith, is set to be released on Christmas Day -- a not so merry look at the science behind repeated head trauma in sports.

But athletes, obviously, aren't the only ones who suffer serious brain injuries. The folks at UT Southwestern Medical Center held a press conference in Dallas Thursday to announce the launch of a major study of new advanced treatments for traumatic brain injury sponsored by the national institutes of health.

The best part? It'll involve residents right here in North Texas.

Dr. Ahamed Idris, Director of Emergency Medicine, explains that the main purpose of the study is to determine the effectiveness of tranexamic acid, or TXA, which stops bleeding in the brain, "It actually was shown to reduce mortality from traumatic injury by up to 40%."

The NIH has been busy this week when it comes to making news. On Wednesday, they announced they'll no longer participate in monkey business, officially ending conducting research using chimpanzees.

But to all the mice out there? You're still fair game.

When it comes to concussions and other brain injuries, doctors like Paul Pepe, who’s a Professor of Emergency Medicine, are hoping this is just the beginning of a better response and treatment for traumatic brain injury patients, "I say hey, if this is my family member, would I want them entered into this thing? And it's unequivocal here that I’d like to make sure that going to be because we’re going to get better care no matter what happens, just by being part of that study."