DALLAS -- There's a reason the Cowboys are the most valuable franchise in the NFL. People just can't get enough of the team with stars on their helmets.
That explains why one of the biggest stars of all is set to be on the cover of a major national magazine. Not a sports mag but a magazine that focuses on pop culture. Dez Bryant is featured in Rolling Stone's upcoming NFL Special issue which hits the shelves Friday.
Inside is a detailed profile of Dez's upbringing in Lufkin titled, "The Trials and Triumphs of Dez Bryant."
Those early trials involve stories about being raised by his brother, begging for food stamps and sharing a crowed duplex with crackheads.
But the article also includes Dez's account of that infamous video tape. You know, the one that was rumored to show Dez assaulting a woman in a Walmart parking lot? According to Dez, Jerry Jones approached him last season and told him there was a tape that might get out.
Dez told Rolling Stone the story was made up, and in the end, the tape never surfaced and Dez was vindicated.
But we know how this story turns out. Dez finally got his monster $70 million contract and his happy ending.
Well, not so fast. We'll save that for if and when the Cowboys finally get that sixth Super Bowl ring.