Google to Add ‘Buy Button’

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SANTA CLARA, CA - When it comes to searches, Google has taken over. Now it's looking to take over impulse buying. The software giant has confirmed it's planning to introduce a "buy button" to its search results.

The buy button will allow users to purchase items without going to a separate website. Hmm, a company that specializes in one-click online purchasing? Who else does that sound like?

Hmm, a company that specializes in one-click online purchasing? Who else does that sound like?

In fact, it's Amazon's success with one-stop shopping that may be forcing Google into this latest move. More and more people begin their searches for products on the Amazon app or website.

And Amazon doesn't appear to be slowing down anytime soon. They just announced their Prime Now service will begin delivering products from local stores. Plus, Amazon's got plans to unleash the Dash Button which literally allows shoppers to press a button for products.

So, when it comes to online shopping, Google's got some catching up to do if it wants to win the race. Start your search engines!