WASHINGTON, DC - Forget carrying those heavy bottles of booze out the liquor store. You'll soon be able to grab a pack of powdered alcohol and mix it up as easy as making Kool-Aid. Seriously, y'all.
It' called Palcohol, and it just got the green light from The Alcohol and Tobacco Tax and Trade Bureau.
Here's how it works. The company, Lipsmark, will sell the booze in foil pouches that double as the glass. All you do is pour in 5 ounces of water, zip up the bag and shake until the powder dissolves. Then "pour it up, pour it up."
Don't plan a Palcohol Party just yet.
Despite being approved on the federal level, clearing state hurdles could be tough. Alaska has already prohibited it, and six other states have taken regulatory action against it, including Louisiana, Nebraska, Pennsylvania, South Carolina, Vermont and Virginia.
And Senator Charles Schumer from New York on Thursday introduced a bill against powdered alcohol.
"I am in total disbelief that our federal government has approved such an obviously dangerous product," said Schumer, in a statement. "Congress must take matters into its own hands and make powdered alcohol illegal."
Schumer detailed some of the "brazen" statements on Lipsmark's original website, which have since been removed, where "the company suggested illegally bringing Palcohol to stadium events to avoid overpriced drinks" and "even explained that Palcohol could be snorted to get drunk 'almost instantly.'"
"Because of the amount of alcohol in powdered alcohol, snorting it is very painful," Creator Mark Phillips said. "It burns a lot. It hurts. Why would someone spend an hour of pain and misery snorting all of this powder to get one shot into their system?"
He insisted that the powder is "perfect for hiking and backpacking."
"You can drink right out of the bag," Phillips said, pouring water into a bag of powdered vodka and then shaking it before taking a sip. "Ah! It's wonderful."