Souper Bowl of Caring Kicks Off

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ARLINGTON -- It was a morning pep rally for the Souper Bowl kick off in North Texas -- and no, we're not talking about football. This Bowl isn't played on the grid iron; rather, right in our own backyards. It's the Souper Bowl of Caring.

Yeah, students from Nichols Junior High, community leaders, and even some football greats (hey, isn't that Drew Pearson??) came out to Lamar High School to join in on the super soup movement.

Here's the game plan: The nationwide operation gets kids involved to help tackle hunger and poverty in their communities.  CW33 is a proud sponsor of this event that benefits North Texas.

"Everything that's collected here, stays here," said Clara Cooper, President/CEO of Souper Bowl of Caring. "Last year, many residents in this area were able to provide enough food and monetary donations and totaled up to $1.4 million dollars for food and cash for people that are hungry."

Score! Since its start back in 1990, Souper Bowl of Caring has exceeded $100 million worth of collections.

Talk about a touchdown! That deserves a Rowdy celebration!

This year's movement lasts through -- you guessed it! -- February 1, which just so happens to be Super Bowl Sunday. (The NFL one.)

"Millions of people watch the Super Bowl -- and they enjoy snacks and food, but there are many families who don't know where their next bowl of soup is coming from," said Gary Huddleston, Director of Consumer Affairs for Kroger Southwest Division.

Well, here's hoping the Souper Bowl of Caring can help put a stop to that.