HELP FOR HARVEY – CLICK HERE TO CARE WITH 33 AND DONATE TO THE RED CROSS

Be Your Way: Burger King gets new slogan

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

If it ain’t broke, don’t fix it! Right? Well, Burger King didn’t get the memo. They’ve decided to flip their 40-year-old slogan. The days of “Have It Your Way” will soon be a thing of the past.

Their new slogan “Be Your Way” kicks off this month.  What the heck does that even mean?

If this slogan shift is leaving a bad taste in your mouth Burger King has an explanation. Fernando Machado, SVP Global Brand Management for McDonald`s says “It’s a richer expression of the relationship between its brand and its customers.”

Well hey, it wouldn’t be the first time a fast food joint decided to reinvent themselves.  McDonald`s just tweeted a Mc-creepy version of the Happy Meal. It’s name is ‘Happy.’ Happy to haunt your kid`s dreams, maybe.

But hey, if McDonald`s is allowed a Mc-stake,  maybe it’s the king’s turn for a whopper boo-boo!